Kevel Console — dh Insights Punchout v3

app.ads-console.com/clients/choose-client

Name	Id	Created by	Client
Coop DanmarkMedia owner	COOPDEMO-DK	mhansen@kevel.com	Active	—
Thise	COOPDEMO-DK_thise	mhansen+coopdemo...	Active	⇄
Offsite \| Meta	COOPDEMO-DK_meta	mhansen+coopdemo...	Active	⇄
Offsite \| Adform	COOPDEMO-DK_adform	mhansen+coopdemo...	Active	⇄
365discount	COOPDEMO-DK_365discount	mhansen+coopdemo...	Active	⇄
Coop	COOPDEMO-DK_coop	mhansen+coopdemo...	Active	⇄
Anglamark	COOPDEMO-DK_anglamark	mhansen+coopdemo...	Active	⇄

Rows per page:1–7 of 7

Status	Name	Approval status	Type	Ad statuses	ID	Budget	Progression	Channel
	Test	Waiting approval	SuperBrugsen \| In-Store	Ads healthy	469679	1 000 DKK	0 / 1 000 DKK	C Coop	⋮
	Brugsen - Programatic display	Waiting approval	Brugsen \| Programmatic...	Ads healthy	461525	15 000 DKK	0 / 15 000 DKK	A Adform	⋮
	Meta - 365discount	Waiting approval	365discount \| Meta \| Ad...	Ads healthy	461519	1 000 EUR	0 / 1 000 EUR	M Meta	⋮
	Branded shelf	Waiting approval	Kvickly \| App \| Brand Sh...	Ads healthy	461511	1 000 DKK	0 / 1 000 DKK	C Coop	⋮
	SuperBrugsen - SPA	Waiting approval	SuperBrugsen \| App \| Sp...	Ads healthy	461500	20 000 DKK	0 / 20 000 DKK	C Coop	⋮
	SuperBrugsen - Meta	Waiting approval	SuperBrugsen \| Meta \| A...	Ads healthy	461433	10 000 EUR	0 / 10 000 EUR	M Meta	⋮
	Brugsen - Programatic Display	Waiting approval	Brugsen \| Programmatic...	Ads healthy	461432	10 000 DKK	0 / 10 000 DKK	A Adform	⋮
	365discount - Sponsored Products	Waiting approval	365discount \| App \| Spo...	Ads healthy	461431	20 000 DKK	0 / 20 000 DKK	C Coop	⋮
	Branded Shelf	Waiting approval	SuperBrugsen \| App \| Br...	Ads healthy	461430	15 000 DKK	0 / 15 000 DKK	C Coop	⋮

Insights

Ashish Gupta

Dunnhumby · Destle Demo · MS · DESTLE

AG

Create your report

Select a comparison period

Choose a period to compare with the same period in the previous year. For each duration, you'll be able to choose from the available timeframes with sufficient historical data for a year-on-year comparison.

Duration

Comparison Period

Add products

Choose a brand and then select the products you want added to the report.

Available products (0)

Selected products (0)

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Your loyalty card report

Report details

More details

Duration

12 months

Date range

May 2022 - Apr 2023 vs May 2021 - Apr 2022

Advertiser Account

Dunnhumby - Destle Demo - MS - DESTLE

Brand

DESTLE

Brand performance

Shopper insights

Store insights

Media planning

Top KPIs

Additional KPIs

Your brand's performance

See how the selected products of your brand performed year-on-year in your chosen comparison period.

Sales

Value of sales.

Total

NOK 23.24k

↓ 1.45%

Store

NOK 19.25k

↑ 1.18%

Online

NOK 3.99k

↓ 12.42%

Units

Number of units sold.

Total

21k

↓ 2.33%

Store

17.40k

↑ 0.58%

Online

3.60k

↓ 14.29%

Shoppers

Number of unique shoppers.

Total

2.56k

↓ 6.4%

Store

2.32k

↓ 3.78%

Online

291

↓ 22.15%

Spend per shopper

Average amount spent per unique shopper.

Total

NOK 9.07

↑ 5.34%

Store

NOK 8.3

↑ 5.2%

Online

NOK 13.69

↑ 12.49%

Units per shopper

Average number of units bought per unique shopper.

Total

8.2

↑ 4.33%

Store

7.5

↑ 4.46%

Online

12.37

↑ 10.05%

Overall subcategory performance

See how all the brands in your selected subcategories performed on average, year-on-year, in the chosen comparison period.

Sales

Value of sales.

Total

NOK 51.50k

↑ 5.65%

Store

NOK 42.38k

↑ 10.13%

Online

NOK 9.12k

↓ 11.16%

Units

Number of units sold.

Total

45k

↑ 4.65%

Store

38.70k

↑ 7.5%

Online

6.30k

↓ 10%

Shoppers

Number of unique shoppers.

Total

4.40k

↑ 2.61%

Store

3.75k

↑ 5.61%

Online

553

↓ 18.65%

Spend per shopper

Average amount spent per unique shopper.

Total

NOK 11.71

↑ 2.99%

Store

NOK 11.31

↑ 4.34%

Online

NOK 16.47

↑ 8.64%

Units per shopper

Average number of units bought per unique shopper.

Total

10.23

↑ 1.99%

Store

10.33

↑ 1.77%

Online

11.39

↑ 10.58%

Key facts: Your sales have increased by 17.37% compared to last year, above the subcategory average growth rate of 8.04%. Your shopper base grew by 15.6%, more than the subcategory average growth of 5.03%. Your sales performance was stronger than the subcategory, both in-store and online.

Opportunities: Continue to build on your positive momentum by strengthening your existing shopper base. Consider engaging them with campaigns tailored to their purchasing habits and preferences. Maintain your positive momentum across all channels by planning your upcoming in-store and online campaigns through Bookings. Recommended campaign tactics are available on the Media planning page.

Shopper segment analysis

See how many shoppers from a selected audience segment bought your brand's products, compared to the percentage of subcategory shoppers, and the retailer's customers in total, during the selected comparison period.

Segmentation

Segments based on the average amount shoppers spend on individual products.

Brand Products

Subcategory

Retailer

Key facts: Your brand attracts a higher share of Mid-market and Upmarket shoppers compared to the subcategory average. Upmarket shoppers show the strongest alignment with your brand's shopper profile at 38% penetration. Less affluent shoppers represent a smaller but growing segment, with subcategory penetration at 26%.

Opportunities: Target Mid-market and Upmarket segments with premium-positioned campaigns to deepen loyalty among your core shoppers. Explore growth potential among Less affluent shoppers through value-led messaging to expand reach. Use these shopper segments directly in the Media planning tab to build targeted audience strategies for your next campaign.

In-store performance

Compare your selected products' performance across different regions in the chosen comparison period.

Store format

Region ↕	Stores selling ↕	In-store sales ▼	Unique shoppers ↕
South	37 ↑ 2.78%	NOK 4.15k ↓ 1.78%	726 ↓ 7.87%
North	180 ↑ 1.69%	NOK 18.60k ↓ 0.2%	4.03k ↑ 5.95%
Total	217 ↑ 1.88%	NOK 22.75k ↓ 0.49%	3.14k ↑ 3.57%

Key facts: Your products are sold across 217 stores in North and South regions. The North region drives 83% of your store presence with strong shopper growth of ↑ 5.95%. The South region shows a decline in unique shoppers of ↓ 7.87%, signalling an opportunity for targeted store-level activation.

Opportunities: Focus in-store campaign investment on North region stores where shopper growth is strongest and store count is highest. Run targeted reactivation campaigns in South region stores to reverse the decline in unique shoppers. Export your store lists from the Media planning tab to set up your next in-store campaign directly in Bookings.